key points related business

1. there are just too many factors that are out of your hands- market conditions, competitors, customers , economy
2. you just need an idea, a touch of confidence, and a push to get started
3. the easiest way to create a great product or service is to make something you want to use
4. what you do is matters, not what you think or say or plan
5. a business without a path to profit isn’t a business, its a hobby, so don’t use idea of startup a a crutch
6. you can turn a bunch of great ideas into a crappy product real fast by trying to do all at once due to limited time, resources, ability & focus
7. the Hotdog are epicenter, everything else is secondary
8. the problem comes when we postpone decision in hope that a perfect answer will come to you later
9. core of our business should be built around things that won’t change. things that people are going to want today and ten years from now. those are things we should invest in are reliability, affordability and practicality.
10. what distinguish people who are ten times more effective than the norm is not they work ten times as hard; it’s that they use their creativity to come up with solutions that require one-tenth of effort
11. break the big into smaller things, the smaller it is, easier it is to estimate. break that long list down into a bunch of smaller lists
12. when you make tiny decisions, you can’t make big mistakes. make it something no one else can offer
13. pour yourself into your product and everything around your product too: how you sell it, how you support it, how you explain it, and how you deliver it. competitors can never copy the you in your product
14. do less than your competitors to beat them
15. let your latest grand ideas cool off for a while first, by all means, have as many great ideas as you can. write them down and park them for a few days then evaluate their actual priority with calm mind
16. if millions of people are using your product every change you make will have every bigger impact
17. all companies have customers. lucky companies have fans. most fortunate companies have audiences which can be your secret weapons

Source: ‘ReWork’ book by Jason Fried and David Heinemeier